Our Founder
“Customer Experience is the deciding factor that leads people to choose one company brand over another.”
Michael Dixon,
MBA – Little Giant, Founder/CXO
Meet the Team
Background: Born and raised in the bustling city of Los Angeles, CA, Michael Dixon is a family guy and girl dad to 3 wonderful girls. Family time is sacred to him, and he cherishes every moment spent with his loved ones. He also is an avid music fan of all genres and has played guitar for most of his life.
Education: Graduated with a B.A. from UCLA and an M.B.A. from Pepperdine University. Expertise: With over two decades of hands-on leadership experience in Customer Service, Call Center Operations, and Customer Experience (CX), Michael Dixon is a true industry titan. Having honed his craft at renowned companies like Amazon, Wells Fargo Bank, American Honda, Lexus USA, Toyota Financial Services, and Enterprise Rent-A-Car, Michael knows firsthand the pivotal role that customer experience plays in shaping brand loyalty and success.
Career Highlights: Created the first customer experience training for Toyota Financial Services. Established Lexus USA’s first Social Media Customer Care Team. Tasked with onboarding and training over 500 call center agents to handle American Honda’s largest recall. Managed call center agents globally, including in California, North Carolina, Hong Kong, Bangladesh, London, and Brazil for Wells Fargo. Managed Amazon’s largest last-mile distribution warehouse on the West Coast, with over 500 staff. I am an adjunct professor at several community colleges (Glendale Community College, Fullerton College, and Los Angeles City College), teaching various business courses, including Customer Service Skills/Customer Experience and Business Etiquette. Lastly, in partnership with LinkedIn, he created several customer service training videos.